Larry April Advertising | May
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How to brand successfully in a recession

As businesses struggle to recover from what Time Magazine has dubbed “The Decade From Hell,” I would like to share my thoughts with you on what advertising agencies must do to help their clients remain successful in a down economy. The first step is to understand...

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Running Red Lights

The way people drive says a lot about the times we live in. Back in our parents day, it was a rarity to see a car run a red light. Not anymore. These days, everybody is in way too much of a hurry to let traffic...

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